When Marc Scher wanted to expand his advertising, he turned to Facebook.
His family’s seventy-nine year old business, located in Pocomoke City, Md., began using Facebook in August 2009. An icon on the top right corner of the store’s website invites people to visit its Facebook page. Four years later, Scher’s page has garnered over 3,000 likes on Facebook, more than 200 photos and dozens of positive posts and comments.
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