The Washington Association of Black Journalists (WABJ) is elated to announce that we have entered into a strategic partnership with Black Digital Group, a D.C.-based, certified minority-owned creative agency, to revamp WABJ’s digital strategy and marketing efforts.
“When searching for a marketing agency, it was imperative to find a company that supports our mission, shares our values and has a proven track record of building and amplifying Black Excellence using modern-day digital platforms,” said WABJ President Khorri Atkinson. “We look forward to Black Digital’s background and expertise as we serve our members, partners and supporters in the DMV.”
Led by founder and CEO Mike Utaegbulam, Black Digital empowers mission-based organizations with notable clients like The Executive Leadership Council (ELC), Upwardly Global, and Nationwide. The agency is passionate about leveraging its expertise to help clients solve problems and explore new opportunities that will positively impact their communities.
Recently, Black Digital has been recognized for its work with Upwardly Global’s Annual Gala and The ELC’s Black Men in Leadership Virtual Conference. Last month, it was inducted into The Change Agencies, a national network of independently-owned public relations firms focused on inclusive and authentic communications to multicultural and LGBTQ communities.
As part of our partnership, the agency redesigned WABJDC.org to create a comprehensive one-stop shop for all things WABJ online to improve our fiscal, membership and advocacy efforts.
Our goal is to continue this partnership with ongoing support of our signature Urban Journalism Workshop (UJW) for local high school students, the 2023 return of the WABJ Special Honors & Scholarship Gala, and introducing thought leadership to WABJ members navigating the waters of a changing digital landscape.
WABJ looks forward to a successful relationship as we work together toward achieving our shared goals and objectives.
“By championing diversity in newsrooms across the region, WABJ paves the way for a more inclusive and equitable media landscape. We are proud to support WABJ’s commitment to amplifying the voices of Black media professionals,” Utaegbulam said.
To learn more about Black Digital, you can visit their website or email hello@blackdigitalgroup.com.
